Entrepreneurship a Psychological Approach

Anotace

This book Entrepreneurship: A Psychological Approach enriches our understanding of entrepreneurship from a psychological perspective. It presents the main theoretical concepts, research findings, and practical recommendations developed in the field of the psychology of entrepreneurship. Aiming to make the book easy to read and attractive, there are the different kinds of short illustrative elements included in every chapter. The authors are researchers and teachers of the psychology of entrepreneurship from different European countries. Key representatives in the discipline, investors, top managers and entrepreneurs are also invited to present their ideas.